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News analysis

On! pouches in line with Altria’s vision, as oral segment grows in revenue share

Written by || 2nd February 2024 || News analysis | Financial results | Heated tobacco | Major brands | Modern oral | Snus | GeographiesUnited States

Oral tobacco continues to make an increasingly important contribution to Altria’s numbers – a trend the company expects to continue into the future, it said as it reported its results for the fourth quarter of 2023 and the full year.

During the presentation of its financial results, the firm highlighted the progress made in its smoke-free pipeline, including the launch of its nicotine wet pouch (snus) On! Plus product internationally and the introduction of On! Plus Berry and Citrus in the e-commerce channel in December.

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Antonia Di Lorenzo

Assistant news editor/senior reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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