Ploom X leads the way for JTI in Japan as popular switch to reduced risk goes on

Japan Tobacco International (JTI) has reported increases in sales of reduced-risk products, helping offset falling shipment volumes of combustible tobacco products.

In announcing its financial results for the second quarter of 2022, the company highlighted the performance of its heat-not-burn (HnB) device Ploom X in Japan, which helped volume grow by 14.5% in the first half of the year compared to the first six months of 2021. Ploom X heated tobacco sticks gained market share in Japan during the second quarter, contributing to RRP revenue rising by 1.4% to JPY39.1bn ($290m).

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Antonia Di Lorenzo

Assistant news editor/senior reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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