Ploom X leads the way for JTI in Japan as popular switch to reduced risk goes on

Japan Tobacco International (JTI) has reported increases in sales of reduced-risk products, helping offset falling shipment volumes of combustible tobacco products.

In announcing its financial results for the second quarter of 2022, the company highlighted the performance of its heat-not-burn (HnB) device Ploom X in Japan, which helped volume grow by 14.5% in the first half of the year compared to the first six months of 2021. Ploom X heated tobacco sticks gained market share in Japan during the second quarter, contributing to RRP revenue rising by 1.4% to JPY39.1bn ($290m).