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News analysis

PMI puts its new Bonds heat-not-burn system to the test in the Philippines

Written by || 23rd November 2022 || News analysis | Heated tobacco | Major brands | Asia Philippines

Philip Morris International (PMI) has launched its latest heat-not-burn tobacco-heating system, Bonds by Iqos, along with its compatible tobacco sticks, Blends, using the Philippines as a pilot market.

The initial launch in the Philippines suggests both the device and the sticks will be given a lower overall price point.

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