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TobaccoIntelligence - complete coverage of Brine

PMI runs into trouble with UK government over IQOS ads

24th July 2018 - News analysis |

Philip Morris International (PMI) is seeking an “urgent meeting” with the UK Department of Health after being told to stop advertising its heated tobacco device IQOS

UK ministers consider advertising policy – both their own and PMI’s

30th April 2018 - News analysis |

The UK government is keeping an eye on the advertising of heated tobacco products such as IQOS, while defending reduced budgets for its own smoking cessation advertising

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