A wave of workforce cuts by major companies such as British American Tobacco (BAT) and Japan Tobacco International (JTI) may be just the tip of the iceberg for Big Tobacco
Imperial Brands has confirmed the launch of its first heated tobacco product, Pulze, in early 2019 in Japan, which is proving a fertile market for heat-not-burn (HnB)
British American Tobacco (BAT) has a chance to steal a march on its Big Tobacco rivals in the heated-tobacco market after the company became the first to receive approval to sell a heat-not-burn device in the US
British American Tobacco claims to be the largest reduced-risk product company in the world following its acquisition of Reynolds American and says it will build on this through a variety of HnB, moist tobacco and oral tobacco brands
British American Tobacco (BAT) has launched its Glo device in South Korea, joining Philip Morris International (PMI)’s iQOS in what could be a lively market for heated tobacco products
A move by the US FDA to reduce the nicotine content in cigarettes to non-addictive levels could encourage Big Tobacco to put yet more effort into alternatives