The South Korean Ministry of Health and Welfare wants to ban practices such as the offering of discounts for heated tobacco products and to make events with free giveaways of such products illegal
PMI’s heated tobacco device IQOS and its associated consumables have been granted market authorisation by the FDA
Philip Morris International (PMI) is seeking an “urgent meeting” with the UK Department of Health after being told to stop advertising its heated tobacco device IQOS
Promotional activity of various kinds, some of it highly creative, has helped PMI expand the global market share for IQOS – but not without a share of controversy
PMI and the Ferrari Formula 1 team have confirmed their partnership for the 2018 Grand Prix season, but the IQOS logo has not yet appeared on the Italian team’s new car
Heated tobacco products may have an advantage in the EU over both cigarettes and e-cigs as the devices are not classed as tobacco products. It remains to be seen how each country allows them to be promoted