British American Tobacco (BAT) has a chance to steal a march on its Big Tobacco rivals in the heated-tobacco market after the company became the first to receive approval to sell a heat-not-burn device in the US
PMI expects its reduced-risk portfolio and continued good performance in Asian countries to continue to drive growth and aims to have at least 30% of its shipment volume to consist of new tobacco products by 2025
British American Tobacco (BAT) and Japan Tobacco International (JTI) are both planning further investment in reduced-risk products following successful Japanese launches
British American Tobacco claims to be the largest reduced-risk product company in the world following its acquisition of Reynolds American and says it will build on this through a variety of HnB, moist tobacco and oral tobacco brands
Reduced-risk products have severely impacted sales of conventional cigarettes in Japan, according to Japan Tobacco. The firm says the total value of cigarette sales fell by 12.5% in 2017
The UK will launch a consultation on taxation for heat-not-burn products later this year.
U.S. startup Ploom and its investor Japan Tobacco International (JTI) are to end their relationship and divide Ploom’s products between them.