At least 30% of Philip Morris International’s (PMI’s) shipment volume will consist of new tobacco products by 2025 if the company meets a newly set objective.
The tobacco company expects its reduced-risk portfolio and continued good performance in Asian countries to drive this growth.
At its Annual Meeting of Shareholders, which took place a few days ago in New York, PMI’s board of directors said that heated tobacco products (heat-not-burn) “have no ceiling in sight”, citing the case of Japan, where IQOS consumables Heets achieved a 15.8% share of the national tobacco market in Q1 2018 – up from 14% in Q4 2017.
...
Restricted content. Do you want to read more?
Register
Sign up NOW for 7 days FREE TRIAL and access our briefings section
By signing up you agree to our Terms and Conditions Please note trial access may take up to 24 hours to be granted as access must be qualified by a member of the TobaccoIntelligence team.
