LATEST ALERTSAt least 30% of Philip Morris International’s (PMI’s) shipment volume will consist of new tobacco products by 2025 if the company meets a newly set objective.
The tobacco company expects its reduced-risk portfolio and continued good performance in Asian countries to drive this growth.
At its Annual Meeting of Shareholders, which took place a few days ago in New York, PMI’s board of directors said that heated tobacco products (heat-not-burn) “have no ceiling in sight”, citing the case of Japan, where IQOS consumables Heets achieved a 15.8% share of the national tobacco market in Q1 2018 – up from 14% in Q4 2017.
...Restricted content. Do you want to read more?
At least 30% of Philip Morris International’s (PMI’s) shipment volume will consist of new tobacco products by 2025 if the company meets a newly set objective.
The tobacco company expects its reduced-risk portfolio and continued good performance in Asian countries to drive this growth.
At its Annual Meeting of Shareholders, which took place a few days ago in New York, PMI’s board of directors said that heated tobacco products (heat-not-burn) “have no ceiling in sight”, citing the case of Japan, where IQOS consumables Heets achieved a 15.8% share of the national tobacco market in Q1 2018 – up from 14% in Q4 2017.
...Are you already a subscriber? login here
Need help?
Contact a sales representative right now and don’t wait
Erik Galavis
+34 654 320 547
Email Erik
