PMI and Ferrari have been forced to cancel their partnership for this weekend’s Australian Grand Prix, the opening race of the Formula 1 season. The Mission Winnow branding will, however, reappear for the rest of the season
The now-controversial link between Big Tobacco and Formula 1 racing is being renewed, with tie-ups between two leading teams and two tobacco giants facing legal scrutiny
PMI and the Ferrari Formula 1 team have confirmed their partnership for the 2018 Grand Prix season, but the IQOS logo has not yet appeared on the Italian team’s new car
Heated tobacco products may have an advantage in the EU over both cigarettes and e-cigs as the devices are not classed as tobacco products. It remains to be seen how each country allows them to be promoted