22nd Century sees lower revenues despite continued VLN expansion

US company 22nd Century has reported decreased revenues and modest sales of its VLN brand very-low-nicotine cigarette products in the third quarter of 2023, despite the continued expansion of its VLN rollout strategy which has now reached 19 states.

The company said during the presentation of its third quarter financial results that growth in the number of stores carrying VLN products to more than 4,550 – from approximately 1,100 in June of this year – did not immediately translate into increased revenue.

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Antonia Di Lorenzo

Assistant news editor/senior reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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