22nd Century sees lower revenues despite continued VLN expansion

US company 22nd Century has reported decreased revenues and modest sales of its VLN brand very-low-nicotine cigarette products in the third quarter of 2023, despite the continued expansion of its VLN rollout strategy which has now reached 19 states.

The company said during the presentation of its third quarter financial results that growth in the number of stores carrying VLN products to more than 4,550 – from approximately 1,100 in June of this year – did not immediately translate into increased revenue.