Japan Tobacco International (JTI) has mostly been in the news lately for its partnership with Altria, trying to finally bring heated tobacco products (HTP) to the US market in a more than token way. But this week it also issued its third-quarter results, and buried in the small print there is yet more confirmation of a much longer-running and equally big story about HTP which sometimes gets overlooked: the role it has played in eliminating smoking in Japan, not just nibbling away at the edges of smoking prevalence but severely reducing the presence of the combustible cigarette.
Before joining ECigIntelligence in early 2014 as one of its first employees, Barnaby had a 30-year career as a reporter and editor for newspapers, magazines and online services, working in Canada, the US and the Middle East as well as his current British location. He has edited publications covering fields including technology and the advertising industry, and was launch editor of the first large daily online news service in the British regional media. Barnaby also writes on classical music and film for a number of publications.
Barnaby manages the editorial and reporting teams and works closely with the analyst teams, to ensure that all content meets high standards of quality and relevance. He also writes for the site occasionally, mostly on science-related issues, and is a member of the Association of British Science Writers.
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