Altria has announced a strategic partnership with JT Group in a move to expand its heated tobacco portfolio. The two tobacco giants will jointly establish Horizon Innovations LLC, which will be responsible for US marketing and commercialisation of heated tobacco stick products owned and developed by either company.
The announcement follows hard on the heels of a $2.7bn agreement between Altria and Philip Morris International (PMI) on exclusive rights to sell Iqos heated tobacco products in the US.
Get access to premium content that is normally only available for subscribers.
For the duration of a week, you can read our news analysis, identify market trends and understand upcoming changes in the industry, which will enable you to get ahead of your competitors.
By signing up you agree to our Terms and Conditions Please note trial access may take up to 24 hours to be granted as access must be qualified by a member of the TobaccoIntelligence team.