Poland: nicotine pouch market snapshot, November 2024

In Poland, there has been a remarkable increase in nicotine pouch awareness and uptake since the product was introduced in the country. Over recent years, the market has seen the creation of several Polish nicotine pouch brands, along with the introduction of major international brands.

Nicotine pouches in Poland are not subject to the provisions of the tobacco regime, and therefore fall under general consumer safety rules. They must also comply with EU classification, labelling and packaging (CLP) regulation requirements.

This market snapshot offers an overview of the nicotine pouch market in Poland, covering retail channels, pricing and product characteristics.

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Genaro Pierucci

Market analyst
Genaro holds a Bachelor’s degree in Economics and is currently pursuing a Master’s in Data Analysis in Barcelona. Originally from Argentina, his professional adventure has taken him through various roles in data and communications. Passionate about analysis and uncovering meaningful insights, Genaro brings both expertise and enthusiasm to the team.

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