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News analysis

Turning Point Brands sees triple-digit growth of nicotine pouch sales in 2024

Written by || 10th March 2025 || News analysis | Financial results | Major brands | Modern oral | GeographiesNorth America United States

Turning Point Brands (TPB) has announced it made $11.2m in total sales of modern oral (nicotine pouch) products in the fourth quarter of 2024.

This represents about 12% of the total $93.7m in sales it made during that period, showing the increasing importance of nicotine pouches to the company’s overall health. The company said it helped offset low-single-digit declines in loose-leaf chew. Overall, the TPB oral segment (which includes pouches and moist snuff) saw a 25.8% increase in net sales, to $47.8m. The company added that oral products contributed just over half of total net sales for the fourth quarter of 2024 (51%).

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Freddie Dawson

Senior news editor
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the TobaccoIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

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