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News analysis

Altria ‘in $2.75bn bid to buy e-cigarette maker Njoy’ while dropping Juul

Written by || 28th February 2023 || News analysis | Major brands | North America United States

Altria is reported to be in advanced talks to buy e-cigarette company Njoy for around $2.75bn and plans to divest its stake in Juul Labs.

An official announcement may come as soon as the end of the week – though nothing has been finalised and talks could still fall apart, according to the Wall Street Journal.

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