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News analysis

Altria ‘in $2.75bn bid to buy e-cigarette maker Njoy’ while dropping Juul

Written by || 28th February 2023 || News analysis | Major brands | GeographiesNorth America United States

Altria is reported to be in advanced talks to buy e-cigarette company Njoy for around $2.75bn and plans to divest its stake in Juul Labs.

An official announcement may come as soon as the end of the week – though nothing has been finalised and talks could still fall apart, according to the Wall Street Journal.

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Antonia Di Lorenzo

Newsdesk editor/EU lead reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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