Altria unveils new products and new goals for its US smoke-free portfolio

Altria will launch two new smoke-free products, a heated tobacco capsule called Swic and a new addition to its existing nicotine pouch brand, On! Plus, in a move to address a broader range of consumers and is actively considering international expansion.

The tobacco giant said that both products are in development, and it has not yet filed pre-market tobacco product applications (PMTAs) with the US Food and Drug Administration (FDA) for them.

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Antonia Di Lorenzo

Assistant news editor/senior reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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