Altria’s oral segment revenues slipped in 2022, but its On! pouches performed well

Tobacco giant Altria’s net revenues in the oral tobacco segment fell slightly in 2022 despite its nicotine pouch brand On! reporting a positive performance.

The US-based manufacturer reported total net revenue down by 3.5% to $25.1bn in 2022 compared to the previous year. For the fourth quarter, net revenues declined 2.3% to $6.1bn.