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News analysis

Are flavours in pouches set to be the next battleground for tobacco alternatives?

Written by || 30th June 2022 || News analysis | Modern oral | GeographiesAsia Europe North America Philippines Poland United Kingdom United States

Flavours in nicotine pouches could become the next big issue for tobacco alternatives, following a similar route to e-liquid flavours, experts say.

The growing nicotine pouch market is attracting a number of producers and the range of flavours available is starting to grow. Now there is worry that they could become an attraction to young people – or be perceived as such by regulators.

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Freddie Dawson

Senior news editor
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the ECigIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

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