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Big in Japan, unfashionable in France – how attitudes to heated tobacco vary

Attitudes towards heated tobacco vary, not just between continents but between neighbouring countries, with a range of social factors affecting market conditions.

Uptake of heated tobacco products (HTPs) in Japan is driven more by social norms and affinity with technology, while in Switzerland health concerns are the primary driver. That’s according to Ishita Arora, product health science manager at Japan Tobacco International (JTI).

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Antonia Di Lorenzo

Assistant news editor
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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