Caffeine and cannabis pouches could be part of Altria’s new growth strategy

Altria is considering including cannabis as well as caffeine pouches in its offering of non-nicotine products as part of its growth strategy.

The Big Tobacco firm has shown interest in cannabis previously, such as in 2018 when the group invested $1.8 bn in a 45% stake in Canada’s hemp company Cronos Group, but the new announcement represents a significant step forwards as it confirms the company is interested in getting involved in the industry itself.