Market & legal data in the tobacco alternatives sector in Norway

15th October 2024: Norway: The government has introduced the 2025 Budget Bill to the parliament. The bill seeks to increase the excise duty on snus to NOK1 (€0.08) per g, on heated tobacco products (HTPs) to NOK3.24 (€0.27) per g and on nicotine pouches to NOK0.497 (€0.04) per g. There are currently no HTPs or nicotine pouches approved for sale on the market.
5th June 2024: Norway: The government has launched a public consultation on the regulations to introduce plain packaging for e-cigarettes, a ban on distance sales of tobacco products and e-cigarettes, and procedural rules for the approval of new nicotine products. The deadline to submit comments is 1st September 2024.
27th February 2024: Norway: The Health Directorate has ordered Swedish Match and Snushjem to cease sending out newsletters and posting on social media, as these practices are considered unlawful advertisements. Swedish Match’s websites Snusinfo.no and Snusfornuft.no, as well as the “Snusmagasinet” and “Snus News” tabs on Snushjem’s websites, have been shut down. The Health Directorate’s decision has not yet been published.
20th December 2023: Norway: Parliament has definitively approved bill 125L, which implements a flavour ban and introduces plain packaging for heated tobacco products (HTPs) starting 1st January 2024. New nicotine products are subject to an approval process, and the Directorate of Health has not yet approved any products.
24th November 2023: Norway: Parliament has passed the first reading of bill 125L, which aims to implement a flavour ban for heated tobacco products (HTPs). The proposal from the Committee on Health and Care Services to amend the legislative framework to permit less harmful tobacco-free nicotine products, such as nicotine pouches, was rejected by the parliament. New nicotine products are subject to an approval process and, so far, the Directorate of Health has not approved any products.
17th November 2023: Norway: The parliamentary Committee on Health and Care Services has submitted recommendations to bill 125L, which aims to implement a flavour ban for heated tobacco products (HTPs). The committee has urged the government to amend the legislative framework to permit less harmful tobacco-free nicotine products, such as nicotine pouches. New nicotine products are subject to an approval process and so far the Directorate of Health has not approved any products.
30th October 2023: Norway: The Directorate of Health has shared two assessments with TobaccoIntelligence that rejected applications for a heated tobacco product (HTP) and a nicotine pouch. Among the reasons given for the rejection of both products was their potential appeal to children and young individuals. Further details on the regulatory framework in place for these products can be found our recently updated reports on oral tobacco and nicotine pouches and HTPs in Norway.
12th June 2023: Norway: The government has submitted a bill to amend the Tobacco Act, which aims to introduce a flavour ban for heated tobacco products as envisioned by the Commission Delegated Directive (EU) 2022/2100. The Regulations on approval schemes for new tobacco and nicotine products stipulate that heated tobacco products must obtain approval from the Directorate of Health to be marketed.
22nd May 2023: Norway: The Health Directorate told TobaccoIntelligence that to date no heated tobacco products or nicotine pouches have been approved to be marketed in Norway. In fact, under the regulations on the approval scheme for new tobacco and nicotine products, such products are subject to an approval process. The Health Directorate said that it received a number of applications for heated tobacco products and nicotine pouches, but it did not specify the exact number nor the reasons for rejecting them all.
31st March 2023: Norway: The Ministry of Health has presented a public health report that introduces a new national tobacco strategy. The government will consider banning the sale of tobacco products to those born after 2010 and aims to tighten public place use and advertising restrictions, prohibit tobacco product long-distance sales, increase the legal age to buy tobacco products to 20, and implement further regulations to protect the environment.
28th February 2023: Norway: A spokesperson on health policy for the coalition Centre Party has told media the government is considering the introduction of more smoke-free places, a ban on flavoured snus – and banning tobacco entirely for future generations. A public health report by the Ministry of Health is expected to be published next month.

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Alternative tobacco and nicotine products in Norway

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