Norway: nicotine pouch market snapshot, May 2024

Tobacco-free nicotine pouches are not allowed on the Norwegian market unless approved, and no products have been approved so far. If a tobacco-free nicotine pouch product were approved, it would fall under the classification of “tobacco substitute”.

A pouch product called “helhvit snus” or “all-white snus” is sold in Norway. It is similar to the tobacco-free nicotine pouches found in other European countries; however, in Norway, a small amount of tobacco is added to these pouches in order for them to be considered a tobacco product.

This market snapshot offers an overview of the nicotine pouch market in Norway, covering retail channels, pricing and product characteristics.

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Julian Bobadilla

Head of market analysis
Julián was born in Bogotá, Colombia, where he obtained his Bachelor’s degree in Business Administration from the Universidad Pontificia Javeriana. He has worked in the financial and oil distribution sectors, mainly in controlling and financial analysis positions. He holds a Global MBA, focused on Sustainable Businesses, from the Bologna Business School in Italy.

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