The Scandinavian oral tobacco market is by far the largest in Europe in terms of brands, product offer and innovation. This report will cover the Scandinavian countries – Sweden, Denmark, Norway and Finland – and their role as modern oral tobacco product players. The products analysed in this category will be snus, tobacco-free snus and all-free (tobacco and nicotine-free products), while the chewing tobacco and nasal snus categories will be excluded. We will also identify and analyse the top industry manufacturers, online retailers and brands. Only the online channel will be analysed.