This report focuses on the nicotine consumption journey in the US by analysing the time periods for which each respondent has used tobacco alternatives – such as vaping products and nicotine pouches – in addition to the time they have used traditional cigarettes or smokeless tobacco (such as chewing tobacco or snus). It aims to identify patterns and gain insight into what a typical nicotine journey looks like in the US and users’ reasons for switching from one source of nicotine to another.

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Table of contents

  1. Executive summary
  2. Introduction
  3. Current users of tobacco alternatives
  4. First nicotine experience
  5. Reasons for trying nicotine alternatives for the first time
  6. The free sample success
  7. Who tries tobacco alternatives?
  8. The journey between smoking and tobacco alternatives
  9. Former users’ journey
  10. Quitting nicotine

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