Sales of HeatSticks could ironically end up benefitting from a US legal battle lost by their manufacturer Philip Morris and other leading tobacco companies.

A long-standing legal dispute has finally been resolved, with cigarette companies forced to display signs in retail stores that disclose the health harms and addictiveness of smoking. The order stems from a 1999 racketeering lawsuit filed by the US Department of Justice, and applies to Altria Group, Philip Morris USA, RJ Reynolds Tobacco, and four cigarette brands owned by ITG Brands.

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