Iluma to the fore as PMI builds up a head of steam towards its smoke-free future

Philip Morris International (PMI) reported strong momentum over the first half of the year, driven by Iqos growth and the good performance of Swedish Match, itself fuelled by the growth of its nicotine pouch Zyn in the US, accelerating the company’s transition to a smokeless future.

“As we look to the longer term, we are complementing our smoke-free transformation with the further development of our wellness and healthcare business. While we have experienced some initial headwinds, we remain committed to wellness and healthcare, with a focused strategy on several attractive growth opportunities,” CEO Jacek Olczak said.

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Antonia Di Lorenzo

Assistant news editor/senior reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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