Iluma to the fore as PMI builds up a head of steam towards its smoke-free future

Philip Morris International (PMI) reported strong momentum over the first half of the year, driven by Iqos growth and the good performance of Swedish Match, itself fuelled by the growth of its nicotine pouch Zyn in the US, accelerating the company’s transition to a smokeless future.

“As we look to the longer term, we are complementing our smoke-free transformation with the further development of our wellness and healthcare business. While we have experienced some initial headwinds, we remain committed to wellness and healthcare, with a focused strategy on several attractive growth opportunities,” CEO Jacek Olczak said.