IQOS could hit the motorsport trail in tie-ups with Ferrari and Ducati

PMI is strongly rumoured to be preparing sponsorship deals with Ferrari and Ducati to promote its IQOS heated-tobacco brand on the world motor-racing circuits of Formula 1 and MotoGP

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David Palacios Rubio

The global novel nicotine market is in an opaque regulatory environment that requires professionals to be on top of industry developments to make informed decisions and optimise their strategy.

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IQOS could hit the motorsport trail in tie-ups with Ferrari and Ducati

David Palacios Rubio

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