Ireland: nicotine pouch market snapshot, April 2025

Nicotine pouches have been widely available in Ireland since 2020 when major tobacco companies Japan Tobacco International (JTI) and British American Tobacco (BAT) launched their respective brands, Nordic Spirit and Velo, shortly after their introduction in the UK.

This market snapshot offers an overview of the nicotine pouch market in Ireland, covering retail channels, marketing, pricing and product characteristics.

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Genaro Pierucci

Market analyst
Genaro holds a Bachelor’s degree in Economics and is currently pursuing a Master’s in Data Analysis in Barcelona. Originally from Argentina, his professional adventure has taken him through various roles in data and communications. Passionate about analysis and uncovering meaningful insights, Genaro brings both expertise and enthusiasm to the team.

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