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Japan hits Philip Morris with record $5.1m fine for misleading IQOS ads

Written by || 7th July 2020 || Regulatory briefing | Companies | Heated tobacco | IQOS | Asia Japan

The Japanese Consumer Affairs Agency has imposed a fine of JPY552m ($5.1m) on Philip Morris Japan (PMJ) for misleading advertising of IQOS when discounts were extended beyond the allotted date ...

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