IQOS

PMI first launched its flagship heated tobacco device IQOS in Japan in 2014, and claims it is now used by 12.7m consumers across the world.

Read our independently researched coverage of the rise of IQOS at the TobaccoIntelligence IQOS hub, including international launches, marketing, and regulatory concerns. Also featured is news of PMI’s and Altria’s corporate issues, and the activities of IQOS’s heated tobacco rivals.

Heated tobacco compatible products in South Korea Q3 2021

23rd August 2021 - Market data |

TobaccoIntelligence had a look into the available compatible hardware devices and consumables in South Korea, one of the largest heated tobacco markets in the world.
Here you can discover original research and insights which include product prices, availability, and hardware and consumable specifications.

Heated tobacco compatible products in Russia Q3 2021

23rd August 2021 - Market data |

TobaccoIntelligence had a look into the available compatible hardware devices and consumables in Russia, one of the largest heated tobacco markets in the world.
Here you can discover original research and insights which include product prices, availability, and hardware and consumable specifications.

Heated tobacco compatible products in Japan Q3 2021

23rd August 2021 - Market data |

TobaccoIntelligence had a look into the available compatible hardware devices and consumables in Japan, one of the largest heated tobacco markets in the world.
Here you can discover original research and insights which include product prices, availability, and hardware and consumable specifications.

IQOS popularity in Lithuania: the focus group

18th March 2020 - Market reports |

TobaccoIntelligence conducted a focus group with Lithuanian IQOS users to understand how they learnt about this smoking alternative, what motivates them to continue using IQOS, what they like and dislike about the experience, and what they think about the future

IQOS prevalence among vapers: US, UK and Canada

9th March 2020 - Market reports |

TobaccoIntelligence conducted several consumer surveys during 2019-2020 in order to identify the prevalence of IQOS among vapers in the US, UK and Canada. Here we highlight the key insights and trends that were deduced from this research.

IQOS is PMI’s flagship heated tobacco product. PMI first launched the device in 2014 in Japan and Italy and claims it is now available in more than 64 countries.

IQOS has been backed by PMI’s powerful marketing strategy, which includes large advertising campaigns, sponsoring events and promotion via the use of social media influencers. These activities have received some backlash from anti-tobacco groups, however, and have been subjected to sanctions from the government.

But it’s not without its rivals. Other Big Tobacco firms are building up their portfolios of ‘next-generation tobacco products’ with new slick heated tobacco devices designed to challenge the dominance of IQOS and take market share from PMI.

It will be an interesting space to watch so keep up to date with our regular news briefings and reports on IQOS and its challenger brands, along with independently researched data on regulatory and market activity impacting the market for heated tobacco products around the world.