IQOS

The TobaccoIntelligence IQOS hub brings together in one place our in-depth coverage of PMI’s IQOS heated tobacco product. It covers key issues including international launches, marketing, and regulatory concerns. Also featured are Philip Morris International and Altria corporate issues, and coverage of IQOS’s competitors.

Heated tobacco compatible products in Japan and South Korea

15th April 2020 - Market data |

Asia
Japan
South Korea
Heated tobacco
IQOS
Market data

TobaccoIntelligence had a look into the available compatible hardware devices and consumables in these Japan and South Korea, the two biggest heated tobacco markets in the world.
Here you can discover original research and insights which include product prices, availability, and hardware and consumable specifications.

IQOS popularity in Lithuania: the focus group

18th March 2020 - Market reports |

Europe
Lithuania
Heated tobacco
IQOS
Market reports

TobaccoIntelligence conducted a focus group with Lithuanian IQOS users to understand how they learnt about this smoking alternative, what motivates them to continue using IQOS, what they like and dislike about the experience, and what they think about the future

Market report: a close look at heated tobacco

18th March 2020 - Market reports |

Asia
Canada
China
Europe
Greece
Italy
Japan
Lithuania
North America
South Korea
United States
Heated tobacco
IQOS
Market reports

The heated tobacco category is growing internationally, and this report will provide an overview of the heated tobacco market, how the category has developed around the world and how it could affect the US market

IQOS prevalence among vapers: US, UK and Canada

9th March 2020 - Market reports |

Canada
Europe
North America
UK
United States
Heated tobacco
IQOS
Market reports

TobaccoIntelligence conducted several consumer surveys during 2019-2020 in order to identify the prevalence of IQOS among vapers in the US, UK and Canada. Here we highlight the key insights and trends that were deduced from this research.

IQOS market report: growth continues in new territories

14th November 2019 - Market reports |

Asia
Canada
EU
EU
Europe
Japan
North America
United States
Heated tobacco
IQOS
Market reports

TobaccoIntelligence takes an overview of recent market developments for PMI’s IQOS heated tobacco system, revealing which countries have the biggest growth, who is likely to use the device and what the future might hold

Greek focus group would recommend IQOS ahead of vaping

19th October 2018 - Market reports |

Europe
Greece
Heated tobacco
IQOS
Market reports

In a focus group with eight Greek IQOS users, TobaccoIntellignece found that health was the main motivation to start using IQOS, while friends were the main influence. All participants said they would recommend IQOS ahead of vaping