Only nicotine-free e-cigarettes are allowed on the Japanese market.

Heated tobacco is mostly regulated as traditional tobacco.

Taxes on heated tobacco increased on 1st October 2018.

Advertising restrictions for tobacco products are mild compared to those in Europe.

This report includes major updates on warning posters re age restrictions at points of sale, new restrictions on the public use of heated tobacco, new tax ratesm and sanctions.

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Table of contents

1 Executive summary 2 National regulatory framework 3 Age restrictions 4 Labelling, packaging and product restrictions 5 Retail channel restrictions 6 Public usage 7 Advertising and marketing 8 Taxation 9 Sanctions 10 Relevant laws

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