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Heated tobacco market reports

Japan: the heated tobacco market – consumer survey report, March 2025

Written by || 19th March 2025 || Heated tobacco market reports , Market reports | Flavours | Heated tobacco | Herbal heated products | Major brands | Market sizes | Pricing | Tobacco-free | GeographiesAsia Japan

The heated tobacco market in Japan is the largest in the world, both by value and number of users, with projections suggesting continued growth.

This report presents the findings from a consumer survey conducted in Japan from July to August 2024, gathering insights about user preferences, brands, consumption, and cross-usage with other nicotine products.

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Lola Gasull

Market analyst
Lola, who is from Barcelona, pursued a double degree in Law and Economics at Pompeu Fabra University. Her academic journey has equipped her with a solid foundation in legal and economic principles, providing her with a rounded perspective on business dynamics. With a background in finance, sales analysis and forecasting, Lola brings a diverse skill set to the table.

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