Heated tobacco: In-depth market data analysis

An overview of compatible heat-not-burn sticks – selected European markets

Written by Stefan Plesa | 7th June 2023

This report provides a general overview of the heat-not-burn sticks that are compatible with the heat-not-burn devices of large tobacco companies in a select group of European markets ...

Poland: the heated tobacco market – social media report, July 2022

Written by Stefan Plesa | 7th July 2022

This report examines the activity around the two main heated tobacco brands – Iqos and Glo – on the most important social networks in Poland, as well as opinions expressed online by Polish users about...

Germany: the heated tobacco market – consumer survey report, June 2022

Written by Lucas Tremlett | 2nd June 2022

Germany is one of the leading heat-not-burn (HnB) markets in the world, and is the country with the fifth largest market size globally according to TobaccoIntelligence’s database. This report presents the most important findings from...

Czech Republic: the heated tobacco market, April 2022

Written by Pia Trnovec | 21st April 2022

This report offers a detailed overview of the heated tobacco market in the Czech Republic, covering everything from market size and brands, to compatible products and pricing ...

Market report: HnB and social media in Italy and its evolution in recent years

Written by Pia Trnovec | 20th January 2022

This report examines the activity around two heated tobacco brands – Iqos and Glo – on the most important social networks in Italy, as well as opinions expressed online by Italian users about the brands...

Market report: Italian Iqos consumers satisfied but concerned about prices

Written by Lucas Tremlett | 7th January 2022

This report presents the findings of TobaccoIntelligence's 2021 consumer survey undertaken to study the consumption and behavioural patterns of heated tobacco users in Italy ...

A market snapshot of ‘novel nicotine products’ in the European Union

Written by TobaccoIntelligence | 30th November 2021

The use of traditional tobacco products has been in decline across the EU in recent decades. We conducted a recent study to gauge the economic impact of novel nicotine products in Europe ...

Market report: heated tobacco compatible products in South Korea

Written by Eva Antal | 8th November 2021

This report focuses on compatible devices in South Korea, which are hardware that can be used with consumables designed for other devices produced by large tobacco companies ...

Heated tobacco: product definitions and brands

Written by Carlo Infurna | 21st September 2021

This short report provides an overview of the main heated tobacco products and brands, covering the major Big Tobacco brands and their products as well as compatible hardware and consumable products ...

Market report: HnB market growth set to continue in Latvia

Written by TobaccoIntelligence | 3rd May 2021

This report provides an overview of the Latvian heated tobacco market, covering market size, pricing and availability and results from our offline survey ...

Market report: heated tobacco in South Korea

Written by Hèctor Rodríguez Tubau | 28th January 2021

This report provides an overview of the South Korean heated tobacco market in terms of usage, market size, brands and prices ...

Social media report: heated tobacco in Greece

Written by Stavroula Anastasopoulou | 20th January 2021

This market report shows how each heated tobacco brand appears in the most important social media channels in Greece and the opinions that users and non-users have of them ...

Market report: heated tobacco market continues to grow in Portugal

Written by Carlo Infurna | 30th November 2020

The Portuguese market is already one of the most developed heat-not-burn markets worldwide. This reports offers an overview ...

Social media report: heated tobacco in Japan

Written by Hèctor Rodríguez Tubau | 19th November 2020

This full-length report provides an in-depth analysis of how the top heated tobacco brands in Japan use social media platforms ...

Market report: heated tobacco popularity increases in Poland

Written by Stavroula Anastasopoulou | 10th November 2020

High smoking rates and a strict regulated e-cigarette sector may be principal driving forces behind heated tobacco’s success in Poland. This report offers an overview of the country's heated tobacco market ...

Market report: high potential for heated tobacco in Czech Republic

Written by TobaccoIntelligence | 22nd September 2020

Almost a third of Czechs smoke, and with continuous declining smoking rates the national heated tobacco market has huge potential ...

Market report: tobacco-alternative products thrive in Serbia

Written by TobaccoIntelligence | 31st August 2020

With more than a third of its population being smokers, Serba is one of the most attractive European markets for heated tobacco ...

Market report: heated tobacco market still to fully develop in Romania

Written by TobaccoIntelligence | 20th August 2020

Romania is among the European countries with the highest penetration of heated tobacco, making it a very important sales and distribution point for the two active brands in the market: IQOS and Glo ...

Consumer survey report: health benefits top reason for HnB use in Greece

Written by Stavroula Anastasopoulou | 19th August 2020

TobaccoIntelligence conducted a consumer survey in July 2020 in Greece in order to study heated tobacco users’ preferences, brand prevalence, and the channels where these products are popular ...

Market report: heated tobacco in Slovakia

Written by TobaccoIntelligence | 21st July 2020

This report explores Slovakia's heated tobacco market, which is one of the leading heated tobacco markets in Europe, and sixth in the world in terms of heated tobacco’s market share ...

Market report: heated tobacco and social media in Italy

Written by Carlo Infurna | 10th June 2020

Italy is one of the countries where heated tobacco brands have the most social media accounts. This report analyses the accounts of IQOS and Glo, looking in particular at Facebook, Instagram and Twitter ...

Market report: heated tobacco in Japan

Written by Veronika Sianko | 6th May 2020

This report offers an overview of the current heated tobacco market in Japan, covering the top brands and devices, as well as prices and distribution ...

Heated tobacco compatible products: Japan and South Korea

Written by TobaccoIntelligence | 28th April 2020

Due to the success of heated tobacco products in Japan and South Korea, there are many compatible products available. TobaccoIntelligence had a look into the available compatible hardware devices and consumables ...

Market report: IQOS dominates the heated tobacco market in Italy

Written by Carlo Infurna | 6th April 2020

TobaccoIntelligence conducted a brief survey on heated tobacco users in Italy in order to gain an overall impression of the market ...

The world’s five biggest heated tobacco markets at a glance

Written by TobaccoIntelligence | 27th March 2020

This graphic-led report from TobaccoIntelligence provides an easy-to-grasp overview of the heated tobacco markets in Japan, South Korea, Russia, Italy and Germany – and an assessments of prospects for the US market ...

IQOS popularity in Lithuania: the focus group

Written by Migle Malinovskyte | 18th March 2020

TobaccoIntelligence conducted a focus group with Lithuanian IQOS users to understand how they learnt about this smoking alternative, what motivates them to continue using IQOS, what they like and dislike about the experience, and what...

Market report: a close look at heated tobacco

Written by Stavroula Anastasopoulou | 18th March 2020

The heated tobacco category is growing internationally, and this report will provide an overview of the heated tobacco market, how the category has developed around the world and how it could affect the US market...

Full market report: heated tobacco market is developing in Russia

Written by Veronika Sianko | 11th March 2020

Heated tobacco is currently not regulated in Russia. However, heated tobacco sticks and hardware are subject to excise duty. This report provides a comprehensive overview of the current heated tobacco market in Russia ...

IQOS prevalence among vapers: US, UK and Canada

Written by Stavroula Anastasopoulou | 9th March 2020

TobaccoIntelligence conducted several consumer surveys during 2019-2020 in order to identify the prevalence of IQOS among vapers in the US, UK and Canada. Here we highlight the key insights and trends that were deduced from this...

IQOS and Glo dominate the market for heated tobacco in Switzerland

Written by Migle Malinovskyte | 8th January 2020

In our in-depth look at the heated tobacco market in Switzerland, we look at the brands available, pricing, regulation and taxation and what the future may...

IQOS market report: PMI’s heated tobacco product grows in new territories

Written by TobaccoIntelligence | 14th November 2019

TobaccoIntelligence takes an overview of recent market developments for PMI’s IQOS heated tobacco system, revealing which countries have the biggest growth, who is likely to use the device and what the future might hold ...

Comparative interest in IQOS among closed-system users in US and Canada

Written by Migle Malinovskyte | 21st October 2019

This report seeks to understand current and potential IQOS users’ profiles and preferences by comparing survey results from Canada and the...

Three heated tobacco brands dominate: South Korea market report

Written by Veronika Sianko | 20th August 2019

This report provides an overview of the South Korean heated tobacco market in terms of consumption, market size, brands and...

Pods take the lead and drive growth: China market report

Written by Tim Phillips | 12th August 2019

Despite negative publicity on a national TV show and static numbers of vapers, the market for e-cigarettes continues to grow in China as consumer preferences change ...

Increase in vaping product with tobacconists: France market report

Written by Migle Malinovskyte | 26th June 2019

Around 70% of French tobacconists offer vaping products; TobaccoIntelligence believes the channel generates around 15-20% of all vape sales in France. The market is growing; we found out how and...

Two brands battle for shelf space: Italy heated tobacco market report

Written by TobaccoIntelligence | 6th June 2019

In the growing Italian heated tobacco market two big brands are vying for shelf-space: IQOS and Glo ...

More heated tobacco users than e-cig users: Japan market report

Written by Veronika Sianko | 24th April 2019

In our latest look at the Japanese market, we find that there are now more heated tobacco than e-cigarette users. There has been a steady decline of the vape market through 2017-2019, and a larger...

Russian winter – the e-cigarette market stalls as HnB gets a foothold

Written by Veronika Sianko | 23rd October 2018

Our in-depth report finds a Russian e-cigarette market in a state of stagnation, with little change in the number of vapers and a fall in the number of vape stores, while PMI and BAT find...

Greek focus group would recommend IQOS ahead of vaping

Written by Stavroula Anastasopoulou | 19th October 2018

In a focus group with eight Greek IQOS users, TobaccoIntellignece found that health was the main motivation to start using IQOS, while friends were the main influence. All participants said they would recommend IQOS ahead...

Things heat up as the e-cig continues to evolve

Written by TobaccoIntelligence | 6th September 2018

In a shift from the more traditional e-cigs, which heat e-liquid to produce a vapour which is then inhaled, heated tobacco devices apply controlled heat to tobacco. TobaccoIntelligence looks at the latest innovation in closer...

Offline remains primary retail channel: Russia market report

Written by Veronika Sianko | 28th August 2018

In our latest look at the Russian market, we aim to track the change within the offline and online mainstream retail and physical and online vape stores...

Heated tobacco products: the basics explained

Written by Stavroula Anastasopoulou | 17th August 2018

What are heated-tobacco products and why has there been a resurgence of interest in them? How do they work? Are they like e-cigs and how are they different from smoking? These questions – and more...

South Korea: e-cigarettes play second fiddle to heated tobacco

Written by Veronika Sianko | 19th July 2018

The South Korean e-cigarette market is tied in with the heat-not-burn category and future market development will partly depend on how consumers react to the latest moves in HnB regulation ...

Heated tobacco usage in Japan: a consumer survey

Written by Veronika Sianko | 13th June 2018

Heated tobacco, or HnB, has been booming in Japan since the launch of IQOS in 2014. Here we examine the results of an in-depth survey conducted by TobaccoIntelligence into the habits and opinions of HnB...

Heated tobacco usage in South Korea: a consumer survey

Written by Veronika Sianko | 6th June 2018

In this in-depth market report, we examine closely the results of a survey conducted by TobaccoIntelligence into the habits and opinions of heated tobacco (HnB) users in a growing and competitive South Korean...

Romania: big on smoking, fertile ground for HnB, less so for e-cigs

Written by TobaccoIntelligence | 29th May 2018

After early growth, the vaping population of Romania has levelled out at around 200,000, just over 4% of the smoking population – but the country is a prime testing ground for heated tobacco, with IQOS,...

Heated tobacco versus e-cigarettes: what does the future hold?

Written by Barnaby Page | 17th April 2018

Heated tobacco is grabbing headlines, but what else will it seize? We examine a number of market and regulatory scenarios with greatly differing outcomes for both heat-not-burn products and...

Heated tobacco gaining ground: special market report

Written by Stavroula Anastasopoulou | 17th April 2018

In this special report, ECigIntelligence looks at how heated tobacco (heat-not-burn) and hybrid products are gaining ground in the world’s tobacco and vapour...

Heated tobacco continues to expand: Japan market report

Written by Veronika Sianko | 10th April 2018

Japan has been at the forefront of the growing heated tobacco market, and in this report ECigIntelligence looks at the marketing conditions and compares the leading...

IQOS versus Glo: the heated tobacco market in Russia

Written by Veronika Sianko | 5th April 2018

Two heated tobacco brands have been launched in Russia by Big Tobacco: IQOS from PMI and BAT’s Glo. And all the signs are that the products are gradually gaining in interest and popularity in one...

LATEST ALERTS