Latin America: nicotine pouch market overview, August 2024

Nicotine pouch markets in Latin American have experienced considerable activity during the first half of 2024. Some of these markets are still undeveloped in terms of product awareness and availability, and although there is a lack of significant oral tobacco consumption and current policies in place are restrictive, there are some countries that are showing signs of regulating nicotine pouches. Still, the region brings some challenges for brands planning to enter these markets.

This report covers 16 markets, with a specific focus on a smaller selection, with the aim of understanding the current and future perspectives of the region.

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Genaro Pierucci

Market analyst
Genaro holds a Bachelor’s degree in Economics and is currently pursuing a Master’s in Data Analysis in Barcelona. Originally from Argentina, his professional adventure has taken him through various roles in data and communications. Passionate about analysis and uncovering meaningful insights, Genaro brings both expertise and enthusiasm to the team.

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