Launch of PMI’s first non-tobacco stick raises regulatory questions

Philip Morris International (PMI) has launched a zero-tobacco stick called Levia for use with its heated tobacco device, Iqos.

PMI is the first Big Tobacco to introduce these sticks, though others have placed similar products on the market – many of which are compatible with PMI’s Iqos devices.

During an investor day presentation, the company unveiled this range of sticks, exclusive to Iluma, which do not contain tobacco but a non-tobacco substrate infused with nicotine and flavours, including tobacco, menthol blueberry and peppermint.

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Antonia Di Lorenzo

Assistant news editor/senior reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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