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Market report: heated tobacco compatible products in South Korea

Written by || 8th November 2021 || Heated tobacco market reports , Market reports | Heated tobacco | GeographiesAsia South Korea

The number of heated tobacco brands and models compatible with leading brands of consumables in South Korea grew strongly in 2020 but plateaued in 2021. Average compatible hardware product pricing has declined in 2021; KT&G’s Lil product has also declined and is competitive with compatible product prices; Iqos has maintained its premium price. Average compatible hardware battery capacity has been increasing during 2021, while most products seem to provide maximum temperatures between 300-350 degrees C. In consumer reviews, price, design and smoke production are most often mentioned, but price, design and ease of cleaning are less important than other features in driving overall product satisfaction.

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Market report: heated tobacco compatible products in South Korea

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Eva Antal

Head of market analysis
Eva manages the market analysis team, overseeing the research of all our market reports and data. Eva runs CannIntelligence’s market data tracking and brings expertise in quantitative research methods and data analysis. Her passion is in understanding consumer behaviour and turning data into insights. She holds an MBA from the Grenoble Ecole de Management and a BSc in Tourism and Hotel Management from the Budapest Business School.

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