‘Modified risk’ VLN cigarettes ready for launch in ‘major metropolitan market’

22nd Century Group is to announce its full year results on 1st March, after confirming the launch of its two low-nicotine cigarettes as modified risk tobacco products, following the US Food and Drug Administration (FDA)’s marketing authorisation in December.

The New York-based company said a the pilot market launch of its VLN products, including a menthol cigarette, would begin in an unnamed “major metropolitan market”, with expansion to a full nationwide marketing and distribution launch soon after.

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