LATEST ALERTS
FOR IMMEDIATE RELEASE
New data reveals rapid development of herbal heated sticks market worldwide
Herbal heated sticks are rapidly spreading worldwide not only as a replacement for conventional smoking, but also as an alternative to heated tobacco products, according to new research from Tamarind Intelligence.
These products provide an experience similar to using heated tobacco, but unlike heated tobacco products (also known as “heat-not-burn”) they do not actually contain any tobacco. Instead, they use a different substance — often tea — to hold flavourings and, sometimes, nicotine.
Now, the new TobaccoIntelligence Herbal Heated Sticks Tracker casts light on this fast-growing but — until now — poorly understood market.
It reveals that fruit flavours are the most popular in most countries covered, but nicotine strengths vary greatly. In some countries, such as Japan, only zero-nicotine products are sold.
“Heated herbal sticks are typically cheaper than comparable tobacco products, and are also compatible with some heated tobacco devices. So from the consumer’s point of view, they offer a low-cost alternative — while for manufacturers, they can provide a legal way of providing flavours in countries where heated tobacco flavours are banned,” explained Eva Antal, director of market analysis at TobaccoIntelligence’s publisher Tamarind Intelligence.
“We expect more product launches in more countries — but at the same time, we don’t expect regulators to ignore them forever,” added Antal.
Currently, Japan and Poland have the most products available, although there are far more different brands in Japan.
And Japan is also among the countries where these products are cheapest. By contrast, Germany is the most expensive.
The TobaccoIntelligence Herbal Heated Sticks Tracker covers nine major markets: the Czech Republic, Germany, Hungary, Japan, Malaysia, the Philippines, Poland, Russia and the UK.
ENDS
About us:
TobaccoIntelligence provides impartial, independent and premium market and regulatory analysis, legal tracking, and quantitative data for the nicotine and tobacco alternatives sector worldwide. We provide our clients with the tools to navigate this fast-moving sector, tailor their business strategy, optimise resources, and make informed decisions. Our global perspective on the international alternative tobacco and nicotine sector offers valuable data such as market trends, key players, regulatory obligations and industry dynamics.
It is published by Tamarind Intelligence, which also produces ECigIntelligence and CannIntelligence.
Photo: Humusak
