Heated tobacco products were legalised as smokeless tobacco products in 2020 in New Zealand. The law establishes a comprehensive regulatory framework for smokeless tobacco products, covering sales restrictions, public usage, advertising and sponsorship, product restrictions and packaging. It establishes the definition of heated tobacco for the first time under the category of smokeless tobacco products.

This report offers a detailed overview of the current regulatory regime in place in New Zealand for heated tobacco, oral tobacco and nicotine pouches.

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Table of contents

  1. Executive summary
  2. Outlook
  3. New Zealand: the basics
  4. National regulatory framework
  5. Age restrictions
  6. Product restrictions
  7. Labelling and packaging
  8. Obligation to notify
  9. Retail channel restrictions
  10. Public usage
  11. Advertising and marketing
  12. Taxation
  13. Sanctions
  14. Relevant laws
  15. Relevant bodies

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“ New Zealand: HnB, oral tobacco and nicotine pouch regulation, May 2022 ”





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