Peru: oral tobacco and nicotine pouch regulation, January 2025

In November 2022, a bill intended to regulate the sale, import, advertising, and use of tobacco and vaping and nicotine products was introduced by Katy Ugarte from the left-wing party Peru Libre. The bill aimed to replace the General Law for the Prevention and Control of the Risks of Tobacco Use. The bill was inactive for a while, but almost two years later, in October 2024, it was finally passed. It came into force as law 32159 on 13th November, although some of its provisions won’t be applicable until after the enactment of the law’s implementing regulation.

This report provides detailed analysis of the regulatory framework in place for oral tobacco and nicotine pouches in Peru, covering all policy areas from advertising and labelling restrictions to notification and taxation.

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Laura Garay Gómez

Legal analyst
Laura holds a Master’s degree in Public Law from the University of Seville, Spain, where she mainly specialised in International Law and Administrative Law and a Master's degree in Law and Legal Practice from Universitat Oberta de Catalunya. She has also studied International and European Law at the University of Helsinki, Finland, under the Erasmus Programme. She has worked as an intern at the ACO Office of Legal Affairs for NATO in Mons, Belgium; as international entity management coordinator for a multinational in Warsaw, Poland; and as legal assistant in a law firm in Seville. Currently, she is pursuing a PhD in Roman law in modern European legal history at the University of Seville.

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