A Philip Morris subsidiary has been fined for breaking Lithuanian tobacco advertising laws with a campaign for IQOS, in a decision that may have implications for wider European heated-tobacco promotion.

The Lithuanian Drug, Tobacco and Alcohol Control Department (NTAKD) decided Philip Morris Baltic had broken the Law on Control of Tobacco when advertising its heated tobacco device in the country. The company faces a fine of €2100 but is expected to appeal.

The regulator confirmed that in its view the IQOS device was subject to the same advertising restrictions as those imposed on traditional tobacco products. Jurgis Kazlauskas, head of the NTAKD’s tobacco and alcohol control department, told local media that “in promoting the device IQOS users have in fact been misled”.


Benefits of subscription plans:

  • Stay informed of any legal and market change in the sector that impacts your organization
  • Maximise resources by getting market and legal data analysis daily in one place
  • Make smart decisions by understanding how the regulatory and market landscape evolves
  • Anticipate risks in your decisions by monitoring regulatory changes that impact your organization

Need help?

Contact a sales representative right now and don’t wait

Email us