Philip Morris set to appeal against Lithuanian ban on advertising IQOS

A Philip Morris subsidiary has been fined for breaking Lithuanian tobacco advertising laws with a campaign for IQOS, in a decision that may have implications for wider European heated-tobacco promotion.

The Lithuanian Drug, Tobacco and Alcohol Control Department (NTAKD) decided Philip Morris Baltic had broken the Law on Control of Tobacco when advertising its heated tobacco device in the country. The company faces a fine of €2100 but is expected to appeal.

The regulator confirmed that in its view the IQOS device was subject to the same advertising restrictions as those imposed on traditional tobacco products. Jurgis Kazlauskas, head of the NTAKD’s tobacco and alcohol control department, told local media that “in promoting the device IQOS users have in fact been misled”.

Read full article
I'm already a subscriber
Author default picture

TobaccoIntelligence

This article was written by one of TobaccoIntelligence’s international correspondents. We currently employ more than 40 reporters around the world to cover individual nicotine markets.

Our Key Benefits

The global novel nicotine market is in an opaque regulatory environment that requires professionals to be on top of industry developments to make informed decisions and optimise their strategy.

TobaccoIntelligence provides organisations with leading market and regulatory data analysis to anticipate and understand market developments globally and the impact of regulatory changes to the business.

  • Stay informed of any legal and market change in the sector that impacts your organisation
  • Maximise resources by getting market and legal data analysis daily in one place
  • Make smart decisions by understanding how the regulatory and market landscape evolves
  • Anticipate risks in your decisions by monitoring regulatory changes that impact your organisation