A Philip Morris subsidiary has been fined for breaking Lithuanian tobacco advertising laws with a campaign for IQOS, in a decision that may have implications for wider European heated-tobacco promotion.

The Lithuanian Drug, Tobacco and Alcohol Control Department (NTAKD) decided Philip Morris Baltic had broken the Law on Control of Tobacco when advertising its heated tobacco device in the country. The company faces a fine of €2100 but is expected to appeal.

The regulator confirmed that in its view the IQOS device was subject to the same advertising restrictions as those imposed on traditional tobacco products. Jurgis Kazlauskas, head of the NTAKD’s tobacco and alcohol control department, told local media that “in promoting the device IQOS users have in fact been misled”.

...

Need help?

Contact a sales representative right now and don’t wait

Erik Galavis
+34 654 320 547
Email Erik

Restricted content. Do you want to read more?

Request report

Interested in buying?
Request more information

MORE INFO

Visit store

Check out our reports
available for purchase

Shop reports

Request a free sample of this report:

“ Philip Morris set to appeal against Lithuanian ban on advertising IQOS ”

    This file is not available, please fill the form to request your sample page:






    Buy report request information:

    “ Philip Morris set to appeal against Lithuanian ban on advertising IQOS ”






      A Philip Morris subsidiary has been fined for breaking Lithuanian tobacco advertising laws with a campaign for IQOS, in a decision that may have implications for wider European heated-tobacco promotion.

      The Lithuanian Drug, Tobacco and Alcohol Control Department (NTAKD) decided Philip Morris Baltic had broken the Law on Control of Tobacco when advertising its heated tobacco device in the country. The company faces a fine of €2100 but is expected to appeal.

      The regulator confirmed that in its view the IQOS device was subject to the same advertising restrictions as those imposed on traditional tobacco products. Jurgis Kazlauskas, head of the NTAKD’s tobacco and alcohol control department, told local media that “in promoting the device IQOS users have in fact been misled”.

      ...

      Benefits of subscription plans:

      • Stay informed of any legal and market change in the sector that impacts your organization
      • Maximise resources by getting market and legal data analysis daily in one place
      • Make smart decisions by understanding how the regulatory and market landscape evolves
      • Anticipate risks in your decisions by monitoring regulatory changes that impact your organization

      Need help?

      Contact a sales representative right now and don’t wait

      Erik Galavis
      +34 654 320 547
      Email Erik