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Heated tobacco market reports

Philippines: the heated tobacco market – consumer survey report, April 2025

Written by || 10th April 2025 || Heated tobacco market reports , Market reports | Flavours | Heated tobacco | Herbal heated products | Major brands | Market sizes | Marketing and retailing | GeographiesAsia Philippines

Projections for the heated tobacco market in 2025 in the Philippines estimate continued growth, though at a slower pace, with the heated tobacco user population expected to increase by 6% by the end of 2025.

To further explore user preferences, brand prevalence, consumption habits, and cross-usage with other nicotine products, TobaccoIntelligence conducted a consumer survey in the Philippines from July to August 2024, gathering insights from a sample of 492 respondents. All survey respondents are current regular heated tobacco users, which for this survey is defined as someone who uses heated tobacco products at least once a week.

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Philippines: the heated tobacco market – consumer survey report, April 2025

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Lola Gasull

Market analyst
Lola, who is from Barcelona, pursued a double degree in Law and Economics at Pompeu Fabra University. Her academic journey has equipped her with a solid foundation in legal and economic principles, providing her with a rounded perspective on business dynamics. With a background in finance, sales analysis and forecasting, Lola brings a diverse skill set to the table.

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