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News analysis

PMI announces 15-year exclusive rights to sell KT&G smoke-free products

Written by || 3rd February 2023 || News analysis | Heated tobacco | Major brands | Modern oral | GeographiesAsia North America South Korea United States

Philip Morris International (PMI) has announced its long-term exclusive rights to sell KT&G’s smoke-free products in more than 30 markets, excluding South Korea.

The agreement covers 15 years, to 29th January 2038, with performance-review cycles and associated commitments, based on volume, to be confirmed every three years to allow flexibility for evolving market conditions.

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Antonia Di Lorenzo

Newsdesk editor/EU lead reporter
Antonia is a member of the editorial team and holds a masters degree in Law from the University of Naples Federico II, Italy. She moved in 2013 to London, where she completed a postgraduate course at the London School of Journalism. In the UK, she worked as a news reporter for a financial newswire and a magazine before moving to Barcelona in 2019.

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