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News analysis

PMI’s American dream could come true with its imminent Iqos launch in the US

Written by || 19th April 2024 || News analysis | Heated tobacco | Major brands | Marketing and retailing | GeographiesKentucky Missouri North America Tennessee Texas United States

Philip Morris International (PMI) aims to capture 10% of the US cigarette market after the launch of its Iqos heated tobacco device in the country this quarter.

A spokesperson for PMI confirmed to TobaccoIntelligence that Iqos 3 sales will get underway in the second quarter in a still-undisclosed test city, though all signs point to that city being Austin, Texas.

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TobaccoIntelligence

This article was written by one of TobaccoIntelligence’s international correspondents. We currently employ more than 40 reporters around the world to cover individual nicotine markets.

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