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Price war in Japan as JT battles against IQOS dominance of the HnB market

Written by || 3rd June 2020 || Business briefing | Companies | Heated tobacco | IQOS | Asia Japan

Japan Tobacco (JT) and Philip Morris International (PMI) are cutting the prices of their heat-not-burn (HnB) devices in Japan and planning new product launches amid the coronavirus pandemic ...

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