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News analysis

Price war in Japan as JT battles against IQOS dominance of the HnB market

Written by || 3rd June 2020 || News analysis | Heated tobacco | Iqos | Major brands | GeographiesAsia Japan

Japan Tobacco (JT) and Philip Morris International (PMI) are cutting the prices of their heat-not-burn (HnB) devices in Japan and planning new product launches amid the coronavirus pandemic
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TobaccoIntelligence

This article was written by one of TobaccoIntelligence’s international correspondents. We currently employ more than 40 reporters around the world to cover individual nicotine markets.

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