Nicotine pouches are growing in popularity in many markets, and the US is no different. We have closely analysed three different groups of nicotine pouch users in the US – current regular users, those who have tried the products before, and those who no longer use them – and drawn insights and conclusions about behaviour patterns from their responses to our consumer survey.
Reasons to buy
If you are interested in the nicotine pouch market in the US, then this report will provide invaluable data relating to consumer behaviour and preferences. It focuses on the reasons different users have for trying nicotine pouches in the first place, and then moves on to examine usage patterns – covering times of use, gender differences, flavour preference and more.
Table of contents
- Executive summary
- Profile of the respondents
- Reasons for trying nicotine pouches
- Consumers’ patterns of usage
Respondents were recruited through an external provider, which used an AI-based methodology to find then. The survey has a sample size of 2,200 respondents who are either current or former users, or people who have tried nicotine pouches and/or e-cigarettes without ever using them on a regular basis.