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Ad breached the code by showing under-25s using heated tobacco…

Written by TobaccoIntelligence || 23rd March 2023 || Alerts | Geographies: Europe United Kingdom

UK: The Advertising Standards Authority (ASA) has ruled that the heated tobacco retailer Neafs breached the Committees of Advertising Practice (CAP) code by featuring images on its website of people who appeared to be under 25 holding and using a Neafs device. It was determined that one of the models would have been 24 at the time the advertisement was » Continue Reading. ...

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