Since 2019 the authorities have been studying a ban on alternative smoking products such as e-cigarettes, heated tobacco and herbal sticks (tobacco free). The government’s position is that alternative tobacco products constitute a threat to public health, and measures should be taken to prevent a potential increase on tobacco consumption that may be caused by the popularising of alternative smoking products. A government-sponsored bill is currently under consideration of a special committee of the Legislative Council.

This report provides an overview of the current regulatory framework for heated tobacco, oral tobacco and nicotine pouches in Hong Kong.

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Table of contents

  1. Executive summary
  2. Outlook
  3. Hong Kong: the basics
  4. National regulatory framework
  5. Age restrictions
  6. Product restrictions
  7. Labelling and packaging
  8. Obligation to notify
  9. Retail channels restriction
  10. Public usage
  11. Advertising and marketing
  12. Taxation
  13. Relevant laws
  14. Relevant bodies

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“ Regulatory report: Hong Kong – HnB, oral tobacco and nicotine pouches, April 2021 ”





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