Regulatory report: India – HnB, oral tobacco and nicotine pouches

Currently, the Indian market is dominated by local oral tobacco products (such as gutka or pan masala) while smoking products usage, such as cigarettes, have a lower prevalence than in other nations. The government passed an ordinance in 2019 imposing a total nationwide prohibition on the production, sale, import, export, assembly, distribution, advertising and online trade in all electronic nicotine delivery systems (ENDS), which includes heated tobacco products.

This report provides a detailed overview of the current regulatory framework in place for heated tobacco, oral tobacco and nicotine pouches, covering all aspects of law from product and labelling restrictions to advertising, taxation and notification.

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Table of contents

  1. Executive summary
  2. Outlook
  3. India: the basics
  4. National regulatory framework
  5. Age restrictions
  6. Product, labelling and packaging restrictions
  7. Obligation to notify
  8. Retail channels restrictions
  9. Public usage
  10. Advertising and marketing
  11. Taxation
  12. Relevant laws
  13. Relevant bodies

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