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Regulatory report: India – HnB, oral tobacco and nicotine pouches, May 2021

Currently, the Indian market is dominated by local oral tobacco products (such as gutka or pan masala) while smoking products usage, such as cigarettes, have a lower prevalence than in other nations. The government passed an ordinance in 2019 imposing a total nationwide prohibition on the production, sale, import, export, assembly, distribution, advertising and online trade in all electronic nicotine delivery systems (ENDS), which includes heated tobacco products.

This report provides a detailed overview of the current regulatory framework in place for heated tobacco, oral tobacco and nicotine pouches, covering all aspects of law from product and labelling restrictions to advertising, taxation and notification.

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Pablo Cano Trilla

Head of legal analysis
Pablo runs our regulatory analysis team, leading our international, US and EU coverage in regulatory reports and trackers. Pablo holds an LLM with Distinction from the University of Aberdeen, an LLB in law from the Autonomous University of Madrid and a BA in political science from Pompeu Fabra University. Pablo is a qualified attorney, specialised in international law, EU law & politics, and property law.

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