Heated tobacco products, including the devices, are considered tobacco products in Israel, and fall under the tobacco regulation. Nicotine pouches that do not contain any tobacco are not regulated under the tobacco laws in Israel, as they do not fall under any smoking product subcategory, while snus, which does contain tobacco, falls under the definition of a tobacco product, and more specifically would be considered a smokeless tobacco product. This report offers a comprehensive overview of the current regulatory regime for tobacco alternatives in Israel, covering all aspects of law from taxation and notification to advertising and retail channel restrictions.